Simo Design is a unique collaboration of craftsmanship and design. We focus on creating tailored spaces that explore and push what a space could be. We are inspired by the “after” but respectful of the “before”. There are always qualities of a space that we look to keep-enhance and redefine. Simo Design is driven by a demand for excellence, with a strong belief that design changes the quality in which we live.
After graduating from Southern California Institute of Architecture in downtown Los Angeles in 2008, Samuel was recruited by Sadar + Vuga, in Ljubljana, Slovenia for his technical 3d modeling expertise. Samuel helped design the arena of the award winning Football Stadium and Multipurpose Sports Hall Stozice. This work can be seen at www.sadarvuga.com. Upon returning to the states Samuel Gnatovich worked with Steffen Lipofsky at J.L. Green Construction Inc. and founded Simo Design a short year later.
After graduating from Hobart & William Smith Colleges in 2006 with a BA in fine arts, Alexi Rennalls moved to Los Angeles to pursue a career in fashion design. After working for a couple of smaller labels she came to be employed by Rory Beca, a contemporary women’s line strongly associated with brightly colored silks and prints. Her transition to interior design came as a natural progression stemming from her art studies and professional fashion career.